Mobile Application Development:
Future of mobile app development with ML and AI
Machine Learning and Artificial Intelligence are two of the most revolutionary technologies, that has changed the face and future of mobile app development. With these two technologies setting in, the usual tasks are not simply automated but intelligently customized to offer an individualized experience to the consumers.
The use of these technologies focuses on marking mobile apps smart and ensure improved ability and use predictive insights to offer smarter services to the consumers.
Artificial Intelligence, offers an array of possibilities and chance for the mobile app development business, by introducing the use of chatbots or context-aware sensors in the mobile app.
Many mobile app development companies have been considering ML and AI as two of the most effective ways of consumer retention and engagement.
The primary reasons that led to the widespread use of ML and AI are as follows:
New Venture
The introduction of ML and AI in the mobile app development has opened a new venture for business. These technologies have built features such as augmented reality and omni-channel experience very common among the mobile app users, thus offering a new dimension to the consumers and mobile app users.
ML and AI can also be used in mobile apps for feedback collecting explicitly, extracting information from the different activities or comments about the mobile app, in form of queries, complaints or social media discussions. This necessary offers a genuine feedback which may not have been collected and analyzed otherwise.
Shifting Consumer’s Demands
The expectations and demands of the consumers from the mobile apps have been changing with time. While originally, simply serving the purpose of recover or delivery was enough for them, with time the consumers look for individualized, ability to perceive and retain information by the mobile app, along with an immediate response to their queries.
With these shifting demands, the mobile app developers initiated incorporating these technologies, such that they can remain front in the competition and met the changing demands of the consumers. ML and AI offer the best solutions to meet the shifting demand of the consumers.
Their requirements for better consumer services, customization, voice assistance, recommendations based on buying patterns are fulfilled by ML and AI. This helps the mobile apps to be at the cutting edge of technological advancements, making their position protected in the ever-changing market of mobile app development.
Better Consumer Service
With the execution of chatbots development, the consumers can be originally handled by the chatbots before the consumer care executive can take up the complaints and queries and resolve them. AI has taken consumer services to a whole new level, with chatbots replying to the services even before the consumer care executive can do so.
This has also strengthen the consumer engagement and retention along with promoting the expectations of the consumers to new heights. The use of AI can help in sort the query tickets according to the types of queries, along with forwarding specific queries to the specific consumer service executive departments, specializing in each category of complaint handling.
Moreover, this automation also saves human resources who can concentrate on other works and serve consumers better.
Growth Opportunity
Change is the only constant. Hence, changing and shifting from the old technologies to the new will ensure development opportunities for static growth in the business of the mobile apps. Hence, a revolutionary shift to the mobile app development and deployment has been observer all over the world with the introduction of the technologies such as ML and AI, giving a new dimension to mobile app development.
The market fitment growth context are identified even more easily. Since by deploying the power of machine learning, consumer segmentation and targeted marketing requirements can be easily analyzed, thus offering a remarkable contribution to the growth opportunities.
Customization
Consumers loved customized services even on their mobile app. In order to ensure customized services provided to them, it is important that the mobile app being developed is equipped with ML and AI technologies. This will help the mobile app offer customized services, due to predictive analysis the deriving information from the buying trends of the consumers. This is attractive for the consumers since they prefer personalization, which is easily facilitated by the use of AI.
The comprehensive use of ML and AI in the mobile app development can offer the best features to the consumers, including features like voice assistance, suggestions and based recommendations based on the buying trends of the consumers, crisp communication, instant response, personal assistance and so on.
ML and AI are two of the trending technologies, opening an array of context for the mobile app developing companies, thus offering consumer engagement and retention successfully, along with being a leader in the mobile app development market.